From Wikipedia the Encyclopidia-Sadly, it's evidently been effective advertising because, see, we are all talking about it and wondering what the product is. I just hope this doesn't become a trend. Imagine, Coke, pour it in your mouth, Coke, pour it in your mouth, Coke pour it in your mouth!
HeadOn's notoriety came in part due to its advertisements on cable and daytime programming on broadcast television which consisted of using only the tagline "HeadOn. Apply directly to the forehead", stated three times in rapid succession, accompanied by a video of a model using the product. On September 18, 2006 a new advertisement debuted on US channels; the opening is the same as the original HeadOn, with the words "HeadOn, apply directly" occurring before the sound fizzles out while a person walks on and mocks the tagline, stating "HeadOn, I can't stand your commercial, but your product is amazing!", "HeadOn, I hate your commercial! But I love your product.", or "HeadOn, your commercial is so annoying, but you've got a great product!" As of June 2007, the advertisement has changed again -- this time to a chorus of people saying "Head on, apply directly to the forehead?", a single announcer repeating "apply directly to the forehead", and then the chorus doing the same thing. This newer ad also features a slow-motion version of the model using the product.
That commercial is so annoying! OMG SO annoying... just a loop of a tagline over and over and over, and they show it so often, weather channel, cnn, there's no escaping that woman. I don't even really know what the product is for!
it's a perfect example of good diabolical advertising, though. you just repeat something over and over and eventually it worms its way into deep memory no matter how much a person tries to block it out.
I want to send a little letter to them
WHY DO THEY FEEL THEY HAVE TO REPEAT THAT SAME SENTENCE OVER AND OVER? WE GET THE POINT THE FIRST TIME THEY SAY IT...THEY MUST REALLY WANT TO SELL THAT STUFF! AND CHANCES ARE IT PROBABLY DOESN'T EVEN WORK......
That kind of advertising should be illegal. I'd like to apply my foot directly to their ***. Nobody wants their crappy product to begin with and annoying the hell out of everyone doesn't make it any better for them or us.
I'm thinking of starting a petition to send to CNN. Everyone who hates this ad should at least email CNN about removing them as a sponsor.